C H A M Á N

FOUNDING MOTIVATION

At CHAMÁN, we carry the ancient wisdom of our namesake into modern storytelling—a bridge between worlds that Roberto Escamilla-Garduño and Gio Solis have forged together in Los Angeles. Roberto brings 15 years of directing brand stories that find the human pulse beneath the surface—work that makes the invisible visible and gives perspectives outside the mainstream space to breathe. As an openly gay filmmaker, his narrative work creates room for voices that need amplification. Gio's documentary decade taught him how to transform raw moments into lasting truth. Our collaboration thrives on contrast—the precise intersection where different viewpoints create unexpected connections. In these juxtapositions of opposing elements, new realities emerge. When we collaborate with you, we're inviting you into our medicine wheel, where authentic human experiences transform into powerful messaging that remains distinctly human.

CREATING WITH PURPOSE

At Chaman, we believe in the power of stories to spark change. We partner exclusively with ethical and purpose-driven brands because we care about amplifying voices that make a difference.

Our mission is simple: to create meaningful content for companies that lead with intention—brands with heart, purpose, and a commitment to building a better world. That means businesses that prioritize sustainability, yes, but also those who champion diversity, support marginalized communities, protect workers’ rights, and stand firmly for equality and inclusion.

Some of the companies we work with offer direct solutions to pressing issues. Others may not sell an “activist” product, but they run their business in a way that aligns with our values—responsibly, transparently, and with care for both people and planet.

And we don’t just expect this from others—we hold ourselves to the same standard. On set, we minimize our footprint by eliminating single-use plastics, encouraging compost and recycling, and designing production with sustainability in mind. We’re here to lead by example, proving that purpose and creativity can—and should—go hand in hand.

We believe creativity is a force for good.

That’s why we’ve made a conscious choice: At Chaman, we only work with companies who have a soul.

CLIENT COLLABORATION

We view our relationship with clients as a true creative partnership—one built on shared values, deep listening, and mutual respect. We’re here to help actualize your mission, not just with style, but with purpose and soul.

At Chaman, we thrive when we’re involved in the full journey—from discovery to release—maintaining creative integrity while remaining flexible to your evolving needs. Our process is immersive and intentional, always guided by the belief that great work comes from real connection.

We collaborate exclusively with values-aligned brands—partners who care about the communities they serve and the impact they create. By understanding your core identity and the people you’re trying to reach, we craft stories that resonate deeply and build relationships rooted in impact, trust, and long-term purpose—not just transactions.

Your vision inspires us, and together we create work that is bold, intentional, and unmistakably human.

Have a project in mind? Let’s bring it to life. Contact us and let’s start crafting something unforgettable.

Let’s Create Magic Together